Sam Dawson is Senior Director, Leader & Workforce Transformation at Perceptyx, where he helps organizations transform their employee experience through AI-powered listening and action strategies. With expertise in Industrial/Organizational Psychology, employee feedback, and culture transformation, Sam works with clients to turn employee insights into measurable business impact.
Prior to joining Perceptyx in 2025, Sam was Co-Founder of Feedback Works, a global employee survey and feedback platform that he built over seven years. The company operated across the UK, Australia, and the Nordics, serving businesses from 15 to over 150,000 employees with their proprietary Feedback VALUE Method.
Sam brings extensive consulting experience from nearly nine years at Korn Ferry Hay Group, where he served as Director and Head of the Insight business in the UK and later led the Pacific Region. He holds a Master's degree in Occupational Psychology from the University of Nottingham and is a certified EX XM Scientist.
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