We're excited to share the news: Perceptyx has been named a Leader in the 2025 Forrester Wave™ for Employee Experience Management Platforms. What makes this recognition particularly meaningful is that we believe we are the only Leader that focuses exclusively on employee experience, clearly differentiating our expertise in a landscape dominated by diversified players.
This isn't just a category recognition — it validates for us our focus on one mission: helping people and organizations thrive through exceptional employee experiences. This recognition reflects years of product development and confirms a shift in how organizations approach employee experience management.
In a competitive space where many platforms try to be everything to everyone, Perceptyx has chosen depth over breadth. Our singular focus on employee experience has allowed us to build solutions that understand workplace dynamics and deliver measurably superior impact where others fall short.
What we believe sets Perceptyx apart in the Forrester Wave™ is our distinctive focus. While other Leaders diversify across customer experience (CX), patient experience (PX), or market research, Perceptyx remains 100% dedicated to employee experience (EX). No distractions. No split priorities. Just a focus on what matters most: your people.
This focus matters now. Organizations face workforce challenges ranging from engagement and retention to leadership effectiveness and cultural transformation. These challenges need targeted solutions, not general-purpose tools stretched across multiple experience domains.
We know that high-performance cultures form through intentional, focused strategies that put employees at the center. This is what we mean by EX Transformation, and it drives everything we do at Perceptyx. Our platform doesn't just collect feedback; it activates it, turning insights into meaningful actions that drive organizational performance.
As workplaces evolve, the gap widens between organizations that merely listen to employees and those that act on feedback. Leaders know that engagement surveys alone don't move the needle. What happens after the survey is what matters. Perceptyx has built its approach around bridging this gap between listening and acting.
Our recognition as a Leader stems from years of product evolution centered on making the employee experience actionable. Here are our key differentiators that set us apart:
Unlike traditional platforms that stop at data collection and analysis, Perceptyx bridges the gap between listening and acting. This distinction defines our approach. Without action, listening becomes merely a broken promise to employees; inaction erodes trust, while action builds high-performance cultures.
Our research shows a clear pattern: in organizations that ask for feedback but don't act, employee advocacy drops, motivation declines, and perceptions of improvement fall by as much as four points. Organizations that take meaningful action see improvements in engagement, leadership perception, and business outcomes.
This is why our products like Activate and Grow stand out. They transform the insight cycle into an impact cycle, creating clear paths from feedback to tangible change. When employees see their input translated into visible improvements, it reinforces a culture of trust and continuous improvement that drives performance.
Our AI capabilities marked another significant differentiator in the Forrester evaluation. Perceptyx's AI is built specifically for EX transformation, trained on rich datasets of employee experience and leadership behavior.
AI Coach, Nudge Agent, and AI-assisted Action Planning drive personalized behavior change at scale, recognizing that organizational transformation happens one behavior at a time. The behavioral science foundation and learning orientation of our AI create a feedback system that improves over time.
Here's how Perceptyx's experience-aware AI works: when a manager receives feedback highlighting communication gaps, AI Coach shows them exactly which communication behaviors their team needs most, based on real employee data. For instance, rather than generic advice, they receive targeted guidance on building psychological safety if that's what their team needs. Throughout the following weeks, Intelligent Nudges delivered in their workflow provide practical guidance for upcoming meetings, interactions, and projects, thereby creating a continuous learning experience embedded in their daily work.
Beyond general coaching, our AI specifically bridges identified gaps with targeted learning interventions. When feedback highlights development needs, AI Coach doesn't just provide generic advice — it connects managers to specific learning resources, articles, videos, and exercises designed to build the exact skills their teams need.
This learning-focused approach creates a powerful cycle: feedback identifies needs, AI provides contextual coaching, targeted learning builds skills, and continuous listening measures improvement. Our platform is unique in creating this seamless connection between listening and learning, ensuring development resources address real organizational needs rather than assumed ones.
The comprehensive nature of our platform factored into our leadership position. The Perceptyx People Insights Platform integrates point-in-time surveys, continuous lifecycle listening, crowdsourcing, and 360 feedback — all in one configurable system.
This multi-channel approach captures the full spectrum of employee experience signals, from annual engagement benchmarks to real-time pulse checks and continuous lifecycle moments. By connecting these various listening posts, Perceptyx creates a holistic view of the employee experience that drives meaningful action.
Our platform's flexibility allows organizations to start where they are and grow their listening strategy over time, regardless of whether they're beginning their EX journey or evolving a mature program. This scalability ensures that Perceptyx meets the needs of organizations at any stage of their employee experience evolution.
Beyond technology, our expertise guides clients in designing impactful EX listening and action programs. The Forrester assessment recognized the value of our consulting & professional services teams, who specialize in bringing these initiatives to life.
Our Workforce Transformation Consultants partner with many of the world's best brands to grow and evolve their programs to deliver business outcomes. With a hybrid approach designed to meet customers where they’re at, our partnership approach can extend beyond implementation to include ongoing strategy, program optimization, and results measurement.
One global client highlighted how Perceptyx consultants helped them transform a traditional annual survey into a continuous listening and action program that drove measurable improvements in retention and productivity. This combination of technology and expert guidance creates a powerful formula for EX transformation success.
A critical differentiator not explicitly captured in the Forrester evaluation is our unique position bridging employee experience and learning & development. With solutions like Grow, Perceptyx stands alone in connecting listening data directly to learning content, making L&D truly data-driven for the first time through a continuous cycle of feedback, coaching, and behavioral nudges.
Unlike traditional leadership development approaches that are episodic and difficult to scale, Grow transforms how organizations approach development by embedding learning in the flow of work. Our Nudge Control Center unlocks the value of existing L&D content by delivering it precisely when and where it's needed based on real-time feedback. With Custom Learning Links, targeted engagement, and workflow integration, we ensure development resources are accessible and actionable.
The results speak for themselves: 66% of leaders consistently engage with our intelligent nudges (compared to industry averages of 5-15% for traditional L&D content), and organizations see up to 12-point improvements in critical areas like employee development and recognition. By connecting employee feedback directly to personalized learning interventions, Perceptyx transforms L&D from a cost center to a measurable driver of performance improvement.
What matters most is impact. The Perceptyx platform drives measurable improvements in business metrics — retention, performance, engagement — beyond simple engagement scores. This focus on outcomes factored into our leadership position.
Consider this example: Coca-Cola Southwest Beverages deployed weekly behavioral nudges through our platform to address challenges with leadership effectiveness and workplace respect. The results speak for themselves, with a 19-point rise in engagement, 92% favorability around workplace respect, increased employee referrals, and an improvement from 55% to 90% in employees feeling safe to speak up. Business impacts like these demonstrate the power of connecting listening with action.
This outcomes-oriented approach changes the conversation around employee experience from a cost center to a strategic investment with clear impact. By connecting EX initiatives directly to business metrics, Perceptyx helps HR leaders demonstrate the value of their programs and secure continued investment in their people strategies.
Our recognition as a Leader reflects sustained focus on our mission, strong execution in strategic mergers and acquisitions, a forward-looking vision, and successful customer outcomes.
Over the years, Perceptyx has built a comprehensive employee experience platform through strategic acquisitions that expanded our capabilities beyond traditional surveys. The acquisitions of pioneering companies such as Waggl, Cultivate, and Humu brought crowdsourcing and voting, AI-powered coaching, and behavioral nudges into our solution set and created a unified platform for action.
Each move served a purpose: to build an integrated system that closes the gap between listening and acting. This approach has positioned Perceptyx at the forefront of EX transformation, with a platform designed to drive meaningful change.
The Forrester assessment also noted our above-average customer feedback, showing us that the organizations we serve recognize the value we deliver. This acknowledgment of customer satisfaction reflects our commitment to partnership as we work alongside our clients to design, implement, and evolve programs that deliver business impact.
The future of employee experience requires depth, not breadth. This belief shapes our approach at Perceptyx and sets us apart from competitors with broader focus areas.
CX-driven platforms were designed for customers, not employees. They approach employee experience through a customer-centric lens, focusing on how employees impact customer experience rather than viewing employee experience as a strategic priority in its own right.
Perceptyx takes a different approach. We focus on improving employee experience to drive organizational health, performance, and retention. We've built our platform and products around the realities of work, not as an afterthought to CX management.
Our EX-focused approach also transforms how organizations approach learning and development. Where general-purpose platforms treat L&D as separate from employee experience, Perceptyx integrates them into a unified strategy with our 360 Feedback, AI-Assisted Development Planning, and Intelligent Nudges working together seamlessly.
This integration matters. Organizations waste millions annually on learning content that doesn't address their specific challenges or goes unused. By connecting listening data directly to learning interventions delivered in the flow of work, Perceptyx ensures development resources target the exact behaviors and skills that will drive organizational success.
Our focus enables us to move faster, solve harder problems, and deliver results where others can't. When EX is your only priority, you develop solutions that understand workplace nuances. The recognition from Forrester validates this focused approach and its impact on organizational outcomes.
At the heart of our status as a Leader lies a clear purpose: enabling people and organizations to thrive. Employee experience isn't just about data collection — it's about change and transformation. The Perceptyx platform helps leaders activate their people, drive better behaviors, and create high-performing cultures through continuous listening and action.
This mission matters in today's workplace. Organizations face what we call an "action problem," not a knowledge problem. Our research shows that 75% of companies listen quarterly, and 95% have maintained or increased their listening efforts. But only about one in three organizations feel satisfied with their listening and action programs, and fewer than one in four believe these efforts drive meaningful business outcomes.
Employees notice this gap too. Only about half say they've seen real improvement after sharing feedback. This disconnect between listening and action creates a dangerous pattern: the more we ask without acting, the more we teach employees that their voice doesn't matter. It's not just a missed opportunity; it's a broken promise.
The Perceptyx People Insights Platform addresses this challenge by turning insight into action. Among a host of other solutions, we deliver AI-powered Intelligent Nudges that drive better habits across teams, provide targeted recommendations that make the next best action clear, and offer personalized coaching that builds better managers.
Our approach transforms the employee experience from a measurement exercise to a catalyst for organizational change. When listening leads to visible action, it creates a cycle of trust and improvement that drives engagement, retention, and performance.
Our approach transforms the employee experience from a measurement exercise to a catalyst for organizational change. As one of our clients aptly noted, "There is no such thing as survey fatigue; what we have is a lack-of-action fatigue." This insight captures exactly what sets Perceptyx apart — our ability to turn listening into visible action. When employees see their feedback driving real behavior change, skill development, and organizational improvements, it creates a cycle of trust that drives engagement, retention, and performance.
As we celebrate this recognition, we remain focused on the road ahead. The employee experience landscape continues to evolve, and our position as the only pure-play EX Leader means we have both the opportunity and responsibility to shape its future.
We're expanding our capabilities, deepening our AI innovations, and helping more organizations transform employee experience from a measurement activity to a strategic advantage. Our roadmap includes enhanced action-oriented features, more seamless integrations, and continued investment in the behavioral science that underpins effective change.
We're excited about our expansion of Activate, including new deployment options to work with data from third-party enterprise listening platforms such as Qualtrics, Medallia, and Microsoft Viva Glint. This furthers our mission to enable people and organizations to thrive, regardless of their current technology landscape. The future of employee experience transformation is open, flexible, and actionable.
For organizations looking to elevate their employee experience initiatives, now is the time to partner with a recognized Leader. Contact us today to learn how Perceptyx turns employee experience insight into organizational impact, creating thriving cultures that drive business success.
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