Offboarding Best Practices: Employee Alumni Network

Companies lose an average of $15,000 per departed employee when they fail to maintain alumni relationships. Exit interviews show that 40% of former employees would consider returning to a previous employer, yet most organizations never contact them again. As noted in our guide to candidate and new hire experience, applicants are often also customers, and the same holds true for employees—you want to preserve the customer relationship after the employee's departure. Like applicants, former employees are also likely to talk about their experience with the company with others.

But there is additional benefit in continuing the relationship with former employees beyond their exit—it can also pay big dividends when searching for talent, particularly in a tight labor market. Creating and maintaining a company alumni network gives your business another channel for locating new talent.

What does "company alumni" mean?

Company alumni are former employees, interns, or contractors who worked for your organization and left on good terms—whether they resigned, retired, or were part of a layoff or re-organization. They know your culture first-hand and can become strong promoters or detractors of your brand.

Why build and maintain a company alumni network?

According to research from the Society for Human Resource Management, the top three advantages businesses gain with company alumni networks are brand advocacy, business development, and talent acquisition. Talent acquisition matters most: 45% of quality hires come through employee referrals, and alumni referrals convert at twice the rate of cold applicants. Having those individuals as promoters gives your organization momentum when it comes to attracting talent.

Former employees who recommend their previous employer generate 3x more qualified applicants than traditional job postings, according to LinkedIn data. Seventy-eight percent of job seekers check Glassdoor before applying, but candidates referred by someone they know are 4x more likely to accept an offer.

How do you build and maintain a company alumni program?

Build your alumni program during the exit process. Departing employees must feel respected and valued from their final day forward. Departing employees need to feel they're treated with dignity and respect. Exit interview and survey questions provide a good opportunity to communicate respect and shared values.

Track former employees through LinkedIn and maintain updated contact records in your HRIS. LinkedIn and other social media sites make it easier than ever before to keep track of former employees. Keep in touch on a regular basis to keep your organization on their radar. Use contact messaging to make them aware of job opportunities and continue to reinforce value alignment, tailoring the message to align with what was learned in exit interviews or surveys. If there was a part of the experience that failed them and improvements have been made since their departure, share information on the changes that have been made.

Opportunities for contact include:

• Email

• A private online networking site for company alumni, either a dedicated site or a private Facebook page

• Regular posts to the alumni site with company news, stories, and blog posts

• Posting new or open positions to the site, offering members of the alumni group the same bonus you offer employees for recruitment referrals

You might also consider doing a short survey of company alumni. Alumni are people who know your company and once said "yes" to you, so they can provide valuable feedback about their experience with the company. Keep the survey very brief with five or fewer questions, and focus on engagement metrics like these:

• Would you recommend the company?

• Would you consider working for the company again?

• What are you looking for in your next opportunity?

Response to this type of survey is typically very low; you can increase your response rate by adding an incentive, such as entering the names of every respondent into a drawing for a big-ticket raffle prize like a cruise or a trip to Hawaii. Pairing an incentive with the request communicates the value you place on their feedback; that can be made explicit in the messaging: "Just to show you how much we value your response..."

Alumni surveys typically generate 15-20% response rates. This sample size won't reach statistical significance, but responses identify patterns in departure reasons and reveal boomerang candidates.

Some companies go well beyond creating online alumni communities and email messaging, offering alumni training opportunities such as resume and interview skills webinars, producing alumni newsletters, and hosting alumni-exclusive events. These types of offerings serve as incentive to remaining connected, and help maintain the company's relationship with former employees.

Using some or all of these methods to remain connected to company alumni can pay big dividends the next time you're searching for talent, by helping you more easily zero in on individuals who are a good fit for your company's needs and culture. Start by adding a LinkedIn alumni tracking field to your exit interview process and set a goal to contact former employees regularly.

Lifecycle Listening Frequently Asked Questions: From Onboarding to Alumni

What is lifecycle listening?

Lifecycle listening is the practice of gathering employee feedback at critical moments throughout their journey with your organization — from their first day through onboarding, at key milestones like work anniversaries, during their exit, and even after they've become alumni. This continuous listening approach helps organizations understand and improve the employee experience at every stage.

When should we conduct onboarding surveys?

The most effective onboarding surveys are deployed at three key intervals: within the first week (to capture initial impressions), at 30 days (to assess early integration), and at 90 days (to evaluate full onboarding effectiveness). This cadence allows you to identify friction points early and make real-time improvements to the new hire experience.

What should we ask in onboarding surveys?

Focus on questions that assess whether new hires have the resources, clarity, and connections they need to succeed. Ask about the quality of their orientation, whether they understand their role and expectations, if they have the tools and access they need, and whether they feel welcomed by their team. Keep surveys brief — 5 to 10 questions maximum — to respect their time during this busy period.

Why are anniversary surveys important?

Anniversary surveys capture feedback at natural reflection points in an employee's tenure. These milestone check-ins — typically at one year, three years, and five years — help you understand how engagement, growth opportunities, and job satisfaction evolve over time. They also signal to employees that you value their continued contribution and want to hear their perspective.

What topics should anniversary surveys cover?

Anniversary surveys should explore career development, recognition, work-life balance, manager effectiveness, and alignment with company values. Ask whether employees feel they're growing professionally, if they see a future with the organization, and what would make their experience even better. This is also an opportunity to identify high-potential employees and potential flight risks.

How do exit surveys differ from exit interviews?

Exit interviews are typically conducted in person or via video call and allow for deeper, more nuanced conversations about an employee's departure. Exit surveys are written questionnaires that can be completed anonymously, often yielding more candid feedback. The most effective exit programs use both methods: an interview for immediate insights and a survey sent 30-60 days after departure when former employees feel more comfortable sharing honest feedback.

What are the most important exit survey questions?

The most valuable exit questions focus on departure reasons, manager effectiveness, company culture, and whether the employee would recommend the organization or consider returning. Ask what the company could have done differently to retain them, what they valued most about working there, and what advice they'd give to leadership. Always include the question: "Would you consider working here again in the future?"

How do alumni surveys fit into lifecycle listening?

Alumni surveys close the loop on the employee lifecycle by maintaining the relationship beyond employment. These brief surveys — typically 3-5 questions — help you understand how former employees view the organization in retrospect, whether they'd consider returning (boomerang candidates), and if they'd refer talent to you. Alumni surveys also provide perspective on how your employer brand holds up over time and in comparison to other organizations.

What's the ideal frequency for lifecycle surveys?

Onboarding surveys should be deployed at 7, 30, and 90 days. Anniversary surveys work best at 1, 3, and 5-year milestones. Exit surveys should be sent on the last day of employment with a follow-up 30-60 days later. Alumni surveys can be conducted annually or when you're specifically seeking to re-engage former employees for recruitment purposes. The key is consistency—establish a predictable rhythm so employees know when to expect these touchpoints.

How can we improve response rates for lifecycle surveys?

Keep surveys short and focused, clearly communicate how feedback will be used, ensure confidentiality or anonymity where appropriate, and always close the loop by sharing what you learned and what actions you're taking. For alumni surveys specifically, consider offering incentives like raffle entries or exclusive content access. Most importantly, demonstrate that you act on feedback — employees and alumni are more likely to respond when they see their input drives real change.

How do we turn lifecycle listening insights into action?

Create cross-functional teams to review survey results at each lifecycle stage. Identify patterns and trends rather than reacting to individual responses. Prioritize issues that affect the largest number of employees or have the greatest impact on retention and engagement. Share findings transparently with leadership and employees, commit to specific improvements, and track progress over time. The most successful lifecycle listening programs treat feedback as a continuous improvement loop, not a one-time data collection exercise.

Ready to Build a Stronger Alumni Network?

Schedule a demo to see how Perceptyx helps companies maintain connections with former employees and turn them into talent pipelines.

See how we can help you do the same, and help your company see the way forward to a better employee experience and greater business success.